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Online Marketing News: Facebook IPO: Worth $140 Billion, Google Penguin & Panda Party Crash, G+ Ghost Town
Top 250 Internet Retailers Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key finding...

All Marketing Should Be Optimized – Geoff Livingston & Gini Dietrich
[Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts bu...

Interview: The Future of Cloud Marketing Software with Vocus CMO Jason Jue
At TopRank Online Marketing, we are fortunate to provide consulting to quite a few innovative B2B companies that serve other marketers. A great example of that is PRWeb and parent company, Vocus, both long standing clients. In late 2011 Vocus welcomed Jason Jue as Chief Marketing Officer. As Vocus ...

Channel Your Internal Marketing Warrior: 4 Tips for Strengthening Your Marketing Plan
In March of this year I made a decision: I wanted to get healthier. The problem I have always faced is that I didn’t see the point of exercise, just for the sake of exercise. Treadmills and stationary bicycles never did much for me, but I was looking for a way to regain some focus [...]...

5 Ways to Optimize the Business Value of Attending Conferences
TopRank receives a lot of value from having me speak at conferences but you don’t have to be a speaker to realize a positive return from events. Small, large online or offline, there are numerous ways to optimize and maximize your return on conference involvment both in the short and long ter...